Why wouldn’t I just build my own communications stack?

Communications are incredibly complicated to implement in-house. Not only do users expect to be able to send messages back and forth in near-realtime with low latency, modern chat clients must incorporate syncing across devices, read receipts, typing indicators, group conversations, file transfer, and much more. Creating so many features from the ground up is expensive and difficult. Layer provides a solution to this challenge, freeing you to focus on creating content to delight your users and scale your product forward without the overhead of maintaining messaging infrastructure.

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